Merriboy, the famous fan favourite ice cream enjoyed by many over South India had closed itself due to internal conflicts. Mr. Joseph M. Kadambukattil, the main promoter of Merriboy, founded his own ice cream brand and came to us to market and advertise it to south India. And with us, Mercely’s was born.
The Evolution of Kerala’s Favourite Ice Cream
The brand came to us with the brief to promote the brand as a completely healthy to eat prebiotic and probiotic ice cream brand. We help build the brand up all the way from its visibility, logo, communication, packaging, signing of brand ambassador (Dulquer Salmaan), and so on.
Challenges
We understood the brand had some challenges, and by conducting a market survey, we concluded that the people had difficulty in pronouncing the name.
Our Push
Our very first campaign we launched for Mercely’s was focused on helping the people pronounce and be familiar with the brand.Then we launched the brand, and then the campaign healthy relationships and within one year, Mercely’s would achieve 175 crore turnover which is one of the biggest success stories in FMCG industry.